“everybody’s contemporary”: An Online Collective Project
“everybody’s contemporary” is an online collective project (www.destefashioncollection1to8.gr/) that runs parallel to the DESTEFASHIONCOLLECTION: 1 to 8 exhibition.
Encountering the destefashioncollection items and questioning “the tensions, affinities, and distance” between art and fashion that the exhibition curatorial has noted, this DIY sartorial project is an open-format, unscripted, collectively authored experimentation.
Each participating member – everyday people with no relation to the specific collection – has a different understanding and experience of art, fashion, style, life, and visual culture. The surface they all project onto is that of play, reinvested with its profane vocation, complemented with attention and curiosity. Within a simple, almost home-like setting, listening to music they prefer through their i-pods and youtube, at their own time and availability, they create humorous mises-en-scène, enact personal scenarios inspired by the item each has chosen; they thus strip the specific fashion collectibles from their market value, study and deactivate them, destabilize their references through unpredictable, humorous mixes, and invest them with new experiences, fantasies, concerns.
The exhibition DESTEFASHIONCOLLECTION: 1 to 8, organized by the DESTE Foundation in collaboration with the Benaki Museum, is curated and designed by Nadja Argyropoulou, Adam M.Bandler, and Mark Wasiuta. It will be on view at the Benaki Museum, Pireos St. Annexe between June and October 2014.
Click here to visit “everybody’s contemporary”.
